U-Haul International Inc. and Parks Canada want to reach Canadians, Americans and Internet users in order to make them acquainted with the history of the Fortifications of Québec. U-Haul has been in existence since 1945 and has 101 000 trucks, 76 000 trailers and 34 000 towing devices for rent in 10 Canadian provinces and 50 American states.
Since 1988, U-Haul has been promoting various Canadian provinces (6) and American states by displaying an image (SuperGraphic) representing a province or a state on both sides of its moving trucks. The story of every SuperGraphic is told on U-Haul’s Web site: uhaul.com/supergraphics
For the province of Quebec, U-Haul chose an illustration of a horse-drawn carriage in front of St. Louis Gate (Fortifications of Québec National Historic Site). This is posted on both sides of 1,700 trucks traveling across Canada and the United States, and will remain on the vehicles for their lifespan.
Parks Canada’s part in this collaboration is to provide historical information relating to the fortifications of Québec for U-Haul Web site, to facilitate the logistic organization of the SuperGaphic unveiling at the Fortifications of Quebec National Historic Site and to maintain a reciprocal Web link.