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Management Plan

7.1.4 Table 2 – Indicators of Engaging Canadians and International Visitors

The engagement of all visitors to Mount Revelstoke and Glacier national parks is a key element of Parks Canada's mandate. To help measure Parks Canada's performance in fulfilling this part of our mandate, the indicators in the table below will be periodically measured against the targets. In some cases, insufficient information exists to determine a suitable target; in these cases, the first step is to understand the current status of the target by collecting baseline information.

Performance on these indicators will be available in regular progress reports on the implementation of this management plan.

Table 2. Indicators of Engaging Canadians and International Visitors
INDICATOR
specific elements tracked over time provide
information on trends in the condition of the system
TARGET
a specific benchmark against which the indicator is
assessed
Level of engagement of visitors who use in-park heritage presentation services (e.g., personal programs, displays, exhibits and audio-visual media)

Engagement is measured on a spectrum: awareness -> knowledge & understanding -> support -> leadership
Engagement of visitors who use in-park heritage presentation services is increased after their visit
Level of engagement of local and regional residents who participate in outreach programs Collect information to establish baseline. (Interim target)

Engagement of residents who participate in outreach programs is increased after participation
Ecological and/or Commemorative Integrity content in heritage presentation services All in-park heritage presentation services and outreach programs provide this content

Collect information to establish baseline for third party programs. (Interim target)

All heritage presentation programs and services offered by third parties provide this content
Number of people contacted through personal communications.
- by Parks Canada staff
- by 3rd Parties
Increased number of contacts by Parks Canada staff

Collect information to establish baseline for third party programs. (Interim target)
Number of people contacted through non-personal services (website, publications, on-site exhibits, a/v programs) Collect information to establish baseline for publications, exhibits and a/v programs. (Interim target)

Increased number of contacts through website

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