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The Parks Canada Original collection at Hudson’s Bay

On July 23, 2014, Parks Canada launched the Parks Canada Original collection, the second collection in the National Merchandise Program.

While the first collection, Memories, features souvenirs that invite visitors to take home a ‘memory’ of their experience, the Parks Canada Original collection targets a completely different clientele. This second collection is your ‘go to’ casual apparel with a vintage look, symbolized by the use of the ‘Original Beaver’ logo. This logo was first used on Parks Canada signs in the early 1970s.

“Canadians are fiercely proud of their heritage, and Parks Canada Original provides them with an authentic, engaging way to champion that pride,” said the collection’s designer Roger Edwards, an award-winning Canadian designer with decades of experience in the fashion industry. “This land is your brand – if you love this country, here’s your chance to wear a piece of it.”

The new Parks Canada Original collection is sold online and at select Hudson’s Bay outlets: in Banff National Park, in the Toronto Pearson airport and in the Vancouver International airport. The Memories collection is available in Parks Canada locations and online. In both collections, all clothing is made in Canada and a portion of the proceeds supports Parks Canada mandated programs.

For more information on the story of this new collection, visit www.PCOriginal.com.