is the provincial marketing organization for Manitoba’s tourism industry. Travel Manitoba and Parks Canada began a marketing relationship in 2005. The first agreement was to formally recognize a mutual interest in strengthening the province's tourism industry by developing attractive, engaging and authentic heritage tourism products and services, promoting them to Canadians and visitors, and delivering high quality experiences to people visiting the heritage places of Manitoba and Canada.
The agreement has expanded over the years and now includes selected tourism promotions for Riding Mountain National Park
, Wapusk National Park
, and seven National Historic Sites in Manitoba, as well as public relations and communications activities, including staff training. The partners also collaborate in the presentation and provision of information to the public at the Explore Manitoba Centre at The Forks National Historic Site